Apple’s ‘Awe Dropping’ Event (Sept 9): iPhone 17 Start Time, How to Watch, Models & Last-Minute Leaks

Apple’s highly anticipated “Awe Dropping” event is set for today, September 9, 2025. This is going to be the company’s biggest hardware reveal of the year. The tagline hints at the groundbreaking announcements, with the spotlight firmly on the launch of the iPhone 17 lineup. In addition to this, the upgrades to the Apple Watch, potentially introducing the Ultra 3 with enhanced features, are anticipated.  

Apple will stream the event live from its Apple Park campus in Cupertino, California, at the Steve Jobs Theater. Even though the entire event is prerecorded, it will feel live with media in attendance. The program will be broadcast live on Apple’s Official Website, YouTube, Apple TV App, and a few other platforms as well. In case you miss the live telecast, the full video will be available on demand shortly after.

Event Start Time: How to Watch?

The event kicks off at 10:00 AM Pacific Time (PT), which translates to: 

• 1:00 PM Eastern Time (ET) for the East Coast.
• 6:00 PM British Summer Time (BST) in the UK.
• 0:30 PM Indian Standard Time (IST) in India.
• 3:00 AM Australian Eastern Standard Time (AEST) on September 10.

How to Watch Apple’s ‘Awe Dropping’ Event (Sept 9)?

Apple’s ‘Awe Dropping’ event scheduled for Sep 9 will be live-streamed from the Steve Jobs Theater, Apple Park campus in Cupertino, California. You can watch the live proceedings across different streaming platforms. Here is how to watch Apple’s ‘Awe Dropping’ Event (Sept 9): 

1. Apple’s Official Website

This method works for iPhone, iPad, Mac, PC, or Android. You don’t need a mobile application for this. Follow the steps below to watch the event on the Apple website:

• Launch the official website on your web browser. 
• Tap “Apple Event” displayed on the screen. And you can watch the event live. 

2. YouTube

YouTube is yet another platform where you can watch Apple’s ‘Awe Dropping’ Event. You simply need to search for the “Apple Event” on the Apple YouTube channel for a high-quality stream. The video supports subtitles in multiple languages.  

3. Apple TV App

The event will be telecast on the Apple TV App. It is available on Apple TV, smart TVs, Roku, Amazon Fire TV, and more. You simply need to open the “App” and select the “Live Event.” 

Note: If you miss the live event, the video will be available on demand shortly after. The event is expected to last 90 minutes. 

Last-Minute Leaks and Rumors

Apple is rumoured to launch 4 iPhone models, ditching the unpopular “Plus” variant in favour of the revolutionary ultra-thin “Air” edition. This lineup represents the most significant design shake-up since the launch of iPhone “X” in 2017.  

The hype is real with social media platforms like “X” buzzing about the game-changer features. Here are some of the key changes and new additions expected:

1. Design Overhauls 

The 17 Air’s single-centered camera is confirmed. There are several sources that confirm this design change. Even though the change is minimal, it is a bold shift. Pro models’ wide camera bar is yet another widely anticipated change. Besides, a new “cutout” on the pro’s button for wireless charging doubles as a stand. 

2. Camera Upgrades 

All the models get 48MP sensors across lenses for “True Variable Zoom.” The sensor goes up to 100x digital on Pro Max, rivaling Samsung. Some reports suggest that features such as anti-glare and scratch-resistant glass will be introduced. 

3. Battery and Performance

A 5,000mAh battery has been installed in Pro Max, promising all-day use. This is the first of its kind in the history of the iPhone. Besides, standard models are said to have a 20% capacity boost. 

A19 chips enable smoother gaming and AI tasking. Reverse wireless charging (15W) is finally here. This will allow you to juice up AirPods or watches.

4. Color and Accessories

The iPhone variant will be available in new shades such as purple and green for base models and a Sierra Blue-inspired teal for Pros. Besides, magnetic cross-body straps are also added. Clear cases show a centered Apple logo.  

5. Other Products 

Beyond the iPhone, Apple Watch Series 11 is going to be different from the existing models. Features like a brighter screen, blood pressure monitoring are being anticipated. 

In addition to the above-mentioned releases, Ultra 3, such as satellite SOS, 5G, SE 3, is expected to be a budget refresh, and AirPods Pro 3 with heart-rate sensors, better ANC are expected introductions. 

Wrapping Up

So, it can be said that Apple’s ‘Awe Dropping’ Event (Sept 9) is set to launch the iPhone, which can be more redefined with features like slimmer designs and AI smarts. You can tune in at 10:00 AM Pacific Time (PT) to watch the proceedings. However, be prepared, as this is going to be an event full of surprises!